public relations projects
Christian Dior
At Christian Dior Shanghai, one of the world’s leading luxury fashion houses, Melanie supported the opening of the “Designer of Dreams” haute couture exhibition at the Long Museum. She coordinated guest logistics, managed personalized invitations and VIP gifting, and worked alongside the PR team to ensure a seamless and elevated event experience.
Grazia Magazine
At Grazia, a top international fashion and lifestyle magazine, Melanie assisted in styling and coordinating a multi-city editorial shoot. She managed wardrobe logistics, prepped outfits, and ensured timely deliveries across locations, contributing to the shoot’s smooth execution and visual consistency.
Switching - time
At Switching-Time, an esteemed PR agency in Shanghai representing clients like Victoria’s Secret, Anine Bing, and Stanley, Melanie managed social media content for multiple brand accounts. She contributed to the Moët & Chandon Garden Spritz launch in China, led engagement tracking, coordinated influencer collaborations, and styled for branded pop-ups—helping to increase visibility and audience engagement.
Modeworld
Modeworld is an international public relations and creative marketing agency specializing in launching innovative brands and connecting established ones to the cultural zeitgeist. As a Marketing and PR Intern, Melanie tracks showroom samples, drafts press materials, creates market pitches, and supports influencer outreach and press coverage strategies.
